Entries in these categories MUST include a summary of no more than 500 words that explains why the entry qualifies for an award in the designated category. A publication is a print or electronic magazine, newsletter, or other text-oriented medium. A product is a podcast, a video series, or a blog.
Best Marketing or Strategic Use of Publication/Product
| 189 |
Best Reader/User Study |
You asked the right questions and uncovered key information that translated into the right decisions for your publication. |
| 190 |
Highest Response Generation |
Your effort was so effective all your CMO could say was "wow." |
| 191 |
Best ROI Study |
You planned carefully, executed effectively, and now you have concrete proof of the effectiveness of a publication or campaign. |
| 192 |
Best Advertising Sales Results |
You scored an important advertiser and then made it worth their investment with stellar results. |
| 193 |
Most Innovative Distribution/Circulation Strategy |
Your ideas might have been unorthodox, but you found new channels to drive growth. |
| 194 |
Best Publication/Product Promotional Campaign |
Your promotion brought a new audience—for your print pub, your e-newsletter, your podcast—that has stayed with you, and you can prove it. |
| 195 |
Best Publication/Product Production Quality |
Your investment in the production quality of your pub or product has had a measurably positive impact. |
| 196 |
Best New Publication/Product Launch |
Right out the door, this new pub or product drew attention, and that has translated into positive results you can demonstrate. |
| 197 |
Best Use as Integrated Marketing Tool |
You've pulled all the components of an integrated campaign together to achieve strategic goals and meet the needs of the target audience. |
| 198 |
Most Innovative Cost-Saving Strategy |
You found a way no one had thought of before to cut costs without compromising your mission. |
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