The Web-Based/Electronic Publication categories are judged by such considerations as:

From cover to cover, the content in your publication is so compelling readers will want to absorb every word.

Your publication may have been new in 2009, but it's page after page of great editorial content your readers can't put down.

Change is good, especially when it's for the better. Show us how your publication went from so-so to sensational.

We want words and phrases that leap out from the cover or landing page, grab readers by the lapels and don't let go.

From an engaging lead to a compelling conclusion—with lots of great content in between—this is an article readers will rave about.

Your first installment leaves readers wanting more, and the rest of the article series delivers on its promise.

From step one to final outcome, your instructional article helps readers get the hang of something.

You ask the tough questions and probe for the obscure nuances, and readers come out feeling like they've had an intimate conversation with the subject.

Issue after issue, this is the familiar "friend" readers can't wait to turn to.

You use the power of the pen for good, whether it's to influence public opinion or behavior or to increase public services.

You don't just pay lip service to corporate social responsibility and green issues, and this article or series proves it.

With a nose for news and an outstanding ability to tell a story, you've crafted a timely, hard-hitting article.

Twists of phrase, alliteration whatever wordplay works for you, you've crafted creative, attention-grabbing heads, callouts, decks, captions, and other display copy for maximum effect.

Sometimes you just can't fit it all you want to say in a feature, so stand-out sidebars play an award-winning supporting role.

They call, they write, they buy. Based on your response-generating copy, readers can't help but take action.

Leveraging your insider status, you write copy that is polished and persuasive.

From concept to execution, from big picture to minute detail, you've created a publication that has readers singing your praises.

Right out of the starting gate, the look of your new publication knocked readers' socks off.

Sometimes there's no way to go but up, but when you put your creative energy into this redesign you knew the result would be something special.

Your editor entrusted you to give a story an award-winning layout, and you're never one to disappoint.

Departments and columns are the unsung heroes of many publications. Your design approach gives them the distinction they deserve.

Readers plan their lives around the listings you present with just the right mix of clarity and style.

You know exactly when to call on the imagination of an artist to communicate important ideas.

A picture is worth a thousand words, and when you're trying to convey statistics, facts and figures, it could be worth more than that.

Your use of photography that's integral to the feature makes for a stand-out page.

The photos in your publication bring the stories to life and work seamlessly with other graphic elements and text.

When you wield the design baton, type sings its message with perfect pitch.

Your design savvy and brand knowledge move readers to action.

First impressions count—and you've made an exceptional one with the right mix of content and design.

Visitors will never get lost in your Web-based pub—it's a model of organization.

In your book, online doesn't mean afterthought. Instead you created a companion site worthy of your best print work.

Your publication for a handheld shows you've nailed the right combination of text, graphics, and interactivity.