The Print Publication categories are judged by such considerations as:

information and/or entertainment value
relevance
pacing (architecture, points of entry)
quality of copywriting (tone, voice, length, interest)
appropriateness for the audience
effectiveness in achieving goals
quality of display copy
ability to support the sponsor's brand/image
pass-along potential
impact of coverlines
visual appeal, effectiveness of imagery/color/b&w
typography
integration of visual and textual elements
balance of visual and textual elements

Print Publication - Annual Report

106	Best Overall Editorial
	From the CEO letter to the last financial table, the content in your publication is so compelling readers will want to absorb every word.
107	Best CEO/Executive Letter
	You proved that it doesn't have to be boring or blah when an exec sums up the past year and lays out goals for the next one.
108	Best Interview or Profile
	You ask the tough questions and probe for the obscure nuances, and readers come out feeling like they've had an intimate conversation with the subject.
109	Best Overall Design 4+ color
	From concept to execution, from big picture to minute detail, you've created a publication that seamlessly supports the organization's message.
110	Best Overall Design 1-3 color
	From concept to execution, from big picture to minute detail, you've created a publication that seamlessly supports the organization's message.
111	Best Cover
	They say you can't judge a book by its cover, but who are we to listen to the masses?
112	Best Overall Use of Illustration
	You've hired the right talent and the execution perfectly conveys your concept.
113	Best Info Graphics
	The way you present the statistics, facts, and figures makes them more than just understandable: they move the story forward.
114	Best Use of Photography - Single Feature
	Your use of photography that's integral to the feature makes for a stand-out spread or cover.
115	Best Use of Photography - Overall Publication
	The photos in your report bring it to life and work seamlessly with other graphic elements and text.
116	Best Overall Use of Typography
	Talk about creative. Your type treatments can stand alone as graphic elements.
117	Best 10K Wrap
	The 10K section of your annual report is shows your design and content savvy: it supports the narrative section but shines as a self-contained piece.