The Web-Based/Electronic Publication categories are judged by such considerations as:
- information and/or entertainment value
- relevance
- pacing (architecture, points of entry)
- quality of copywriting (tone, voice, length, interest)
- appropriateness for the audience
- effectiveness in achieving goals
- quality of display copy
- ability to support the sponsor's brand/image
- ease of navigation
- impact of landing page links/coverlines
- visual appeal, effectiveness of imagery/color
- typography
- integration of visual and textual elements
- balance of visual and textual elements
Web-based/Electronic - Annual Report
| 150 |
Best Overall Editorial |
From the CEO letter to the last financial table, the content in your publication is so compelling readers will want to absorb every word. |
| 151 |
Best CEO/Executive Letter |
You proved that it doesn't have to be boring or blah when an exec sums up the past year and lays out goals for the next one. |
| 152 |
Best Interview or Profile |
You ask the tough questions and probe for the obscure nuances, and readers come out feeling like they've had an intimate conversation with the subject. |
| 153 |
Best Overall Design |
From concept to execution, from big picture to minute detail, you've created a publication that seamlessly supports the organization's message. |
| 154 |
Best Cover/Landing Page |
They say you can't judge a book by its cover, but who are we to listen to the masses? |
| 155 |
Best Overall Use of Illustration |
You've hired the right talent and the execution perfectly conveys your concept. |
| 156 |
Best Info Graphics |
The way you present the statistics, facts, and figures makes them more than just understandable: they move the story forward. |
| 157 |
Best Use of Photography - Single Feature |
Your use of photography that's integral to the feature makes for a stand-out page. |
| 158 |
Best Use of Photography - Overall Publication |
The photos in your report bring it to life and work seamlessly with other graphic elements and text. |
| 159 |
Best Overall Use of Typography |
Talk about creative. Your type treatments can stand alone as graphic elements. |
| 160 |
Best Navigation |
Visitors will never get lost in your Web-based pub—it's a model of organization. |
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