Blogs, videos, and podcasts are judged by such considerations as:

You produced a video that told an important story, made an important point to a key audience.

A leader delivered a message with humanity, passion, humor, authenticity, and sincerity.

This blog helped build community, start a dialogue, humanize the blogger in the eyes of his or her colleagues while getting important ideas across.

This blog helped focus an audience around a subject of mutual interest to the organization and its constituents.

This blog helped an executive initiate a constructive conversation with one or more key audiences.

This single blog entry shows how a well-written blog can humanize a leader or an organization, get a point across spontaneously and quickly, or create a fruitful dialogue with key constituents.

Important audiences return to this podcast again and again for interesting messages on topics of personal interest to them (and strategic interest to the organization).

This podcast helps an executive get his or her voice heard in a way that entertains and informs audiences that are important to the organization.

This single podcast episode shows how a well-conceived and smartly produced podcast can humanize a leader or an organization while getting important messages across.